Custom Calendars Articles

“With the holiday season just a few months away, it’s best to start planning now.” That simple sentence can send even the most competent business owners into a tailspin. The talks begin about what to choose. Is it better to do promotional apparel or a promotional item? How much should your business spend, and more importantly how much can you afford to spend? There’s no reason to break the bank on a holiday promotion. In fact the most powerful promotional product is a not only cheap giveaway, but it’s one of the most well known holiday promotional items: a calendar.

It’s easy to not think about promotional calendars when looking for a holiday gift, when there are so many other promotional products out there. But none of them have the same impact as a promotional calendar. Promotional product innovator, Norwood, revealed the truth behind calendar advertising through statistics that prove without a doubt that a calendar is the most effective form of advertising out there.

For starters, almost everyone uses a calendar and most people use more than one. Norwood found that people look at a calendar 12 times each day. This means 84 times a week and accounts for 4,380 moments of exposure throughout the year. Think about it. If the kids have dance lessons or if you have applicants coming in for a job interview, what’s the easiest way to keep track of them? According to a past study done by the Promotional Products Association International (PPAI), 65% of all home and business calendar users write their appointments on a calendar.  In addition to that, only 28% of calendars that were being used in homes and 15% that were being used in businesses were purchased by the user. Why buy something that you can get for free?

So why are custom imprinted calendars the perfect promotional gift? Since they are useful items, people appreciate them and they appreciate those who sent them. PPAI’s study shows that firms who sent out calendars as gifts saw an increase in business with calendar recipients. In addition to that, Norwood found that 83% of individuals who received calendars at their homes do business with the firm advertised on the calendar.

However, the most interesting statistic released by Norwood is the following: 94% of all business people recipients can recall the advertisement stated in the message on the calendar. So take some of the guesswork out of holiday shopping for your business this year and think about the message you want to send. If you’re looking for a simple way to say thank you, choose anything. If you’re looking to impress, choose a corporate gift. But if you’re looking to give and receive with your holiday promotion, the answer is as simple as a promotional calendar.