Promotional Items Articles

The term "promotional giveaways" relates to hundreds of thousands of items and the fact of the matter is if you want anything to be promotional, it can be. You can have something simple such as promotional apparel or promotional pens. You can have something more custom, like a promotional bobble head. When it comes to promotional products, the possibilities are endless.

Choosing the best promotional product is only half the battle, however. When do you give them out? Why do you give them out? Who do you give them to? It's these questions that often cause people to miss out on the benefits of advertising with promotional products. So here are just a few promotional giveaway ideas that can help you to decide when and where to give out your promotional products.

Trade Shows

Trade shows are often the most common venue for promotional products to be distributed. Trade show exhibitors use promotional products to serve as tangible reminders of their business for attendees.

Cause Marketing

Just as promotional products serve as tangible reminders for businesses, they can also be used to draw attention towards a specific cause. The most common example of cause marketing is the widely recognizable LiveStrong bracelet, made famous by cancer survivor by Lance Armstrong. Here are just a few examples of causes you can get behind:

Breast Cancer Awareness

Earth Day

Red Ribbon Week

View All Awareness Events

Company meetings, holidays, weddings, and birthdays are just a few types of special events where promotional giveaways can be used. Promotional products are also popular gifts for Employee Appreciation Week.

Fundraising Activities

Companies, schools, and groups often choose to fundraise by re-selling imprinted promotional items at a higher cost. The items are usually chosen to be sold at specific events and imprinted with the date to serve as souvenirs.

Product or Service Launches

When a company introduces a new product or service they often advertise to existing clients with promotional items. This advertises the new product or service and it also serves as a "gift" to existing customer. Recipients are more likely to keep something like a promotional magnet or a promotional t-shirt, so often marketers turn to promotional products rather than print or television advertising to brand their message.

Gift with Purchase

Most often seen in department stores, gifts with purchase are common uses for promotional giveaways. Offering customers an imprinted tote bag when they purchase makeup or a custom t-shirt when they spend an allotted amount has been proven to increase sales figures because people love "free stuff."

Brand Recognition

Promotional products can also be used an extremely affordable form of advertising. Many companies use promotional products to increase their brand recognition. Often times this means handing out promotional giveaways at community events or choosing to give out promotional items as part of joint sponsorship opportunities.

It's easy to see why there are so many varieties of promotional products once you examine how reasons there are to use them. These are just a few possible uses for promotional items. For even more possibilities and for product recommendations, be sure to ask our marketing team.